Jefferson's is small batch bourbon. Amazing small batch bourbon. They wanted to do a print campaign to go in small batch publications like Bourbon Review and The Whiskey Advocate. Small batch to them means a pain staking process and craftsmanship...that's been their story since they started their story. So we created print that was all those things and print you could sit with for awhile and hear a story, like one does with an amazing small batch bourbon. (full circle on the small batch bourdon chain, pow!)